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What you'll learn
Cette formation vous permettra d'appréhender l'univers des social media et de devenir un expert en community management !
Marketing et Communication
FORMATION ELIGIBLE AU CPF L’accompagnement individuel chez LiveMentor, c’est d’abord …
What you'll learn
une équipe de mentors spécialisés
- une plateforme de cours en ligne sans cesse améliorée pour s’adapter aux besoins des élèves
- des sessions d'accompagnement personnalisées pendant les 3 mois de formation intensive
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.